For roughly twenty years there was a default answer to what to do with a domain you were not using: park it, collect a little advertising revenue, and wait for a buyer. That answer stopped working in 2025. Google opted every existing advertiser out of parked-domain placements by default in February 2025 and captured the last of them that September, Team Internet reported audited 2025 Search segment revenue down 59%, and Bodis stopped monetising domains on 31 January 2026 after three days' notice.
The traffic did not disappear; the money that paid for it did. A great many people are now holding names that earn nothing and cost money every year — some with thousands of domains and a spreadsheet that no longer balances, some with a single name bought for an idea they never got round to. This site is written for both, and it does not assume you know the jargon.
What this site contains
Eighteen strategy profiles, twelve guides and five calculators, written as a reference rather than a sales pitch. The strategies divide into passive ones that take an afternoon and can be reversed the same day, and active ones that cost real money or real time and mostly cannot be undone. Several conclude that the honest answer is to do nothing expensive at all.
Learn more — all eighteen strategies, twelve guides and five calculators
How to use this site
If you own one domain and have a decision to make this week, start with the triage tool and read the two strategy profiles it points you at. If you own a portfolio, start with carrying cost, because the number that changes portfolio behaviour is almost always the annual renewal bill rather than any individual name.
Learn more — the three kinds of page and where to start
Who this is for
Two readers, and they have genuinely different correct answers. The portfolio investor has an arithmetic problem and needs a filter, because the right answer for the bulk of a portfolio is a listing or a drop. The one-domain owner has a judgement call instead, because a single renewal is a rounding error against a year of anyone's time.
Learn more — both readers in full
What we won't tell you
Nobody can tell you what your domain is worth to the one buyer who wants it, and anyone promising a ranking outcome is guessing. There is also one claim you will not find here in any form: that developing a domain makes it sell for more. No credible dataset supports it, and several well-regarded domain investors argue the reverse.