Prices are published because a buyer who has to ask is a buyer being sized up. Everything below is the real number.
Start here: the Portfolio Development Audit — $295
The audit reviews up to 100 domains and tells you which ones justify development, which should stay parked or landed, which are worth listing, and which should be allowed to drop. It is delivered as a written report with per-domain reasoning, not a score column.
It exists for an honest reason: most portfolios should develop only the top few percent of the names in them. A service that wanted to bill the maximum would tell you otherwise. Development is a real cost with a real time-to-result, and spending it on a name with no search demand behind it, no end-user market, and no reason to exist as a site is the most common way this goes wrong. The audit is the cheapest way to find out which names those are before anyone writes a word.
The full $295 is credited toward any build started within 90 days. If the audit says develop three names and you develop one, the audit cost nothing.
The build tiers
| Feature | Foundation | Authority (recommended) | Flagship |
|---|---|---|---|
| Price | $1,495 | $3,995 | $9,995 |
| Entity profile pages | 12–15 | 25–30 | 40 |
| Guide articles | 6 | 10 | 12 |
| Category index pages | 2 | 3 | 3 |
| Total pages | about 25 | about 45 | about 60 |
| Total original words | about 25,000 | about 50,000 | 70,000+ |
| On-page SEO + JSON-LD schema | Included | Included | Included |
| EntityMap (entitymap.org v1.0) | Included | Included | Included |
| Contextual auto-linking | Included | Included | Included |
| Lighthouse 100 P/A/SEO | Included | Included | Included |
| WCAG AA accessibility | Included | Included | Included |
| "Domain for sale" module + revert | Included | Included | Included |
| Logo | Wordmark + favicons | Custom SVG set | Custom SVG set |
| Delivery | Zip file | Zip + deployment + live-host verification | Zip + deployment + live-host verification |
| Live tools / calculators | — | Add-on | Included (1–3 tools) |
| Revision rounds | — | 1 | 2 |
Authority is the recommended tier and it is recommended for a specific reason: it is the smallest build that carries enough pages to cover a niche properly, and it includes deployment plus live-host verification, which is where builds actually fail. A perfect local build can still serve an Apache directory listing on the live host if the server ignores .htaccess, and nothing about that failure looks like what it is.
Add-ons
| Add-on | Price | What it covers |
|---|---|---|
| Deployment + live-host verification (Foundation only) | $295 | .htaccess proven active, compression and cache headers confirmed, canonical redirects tested, custom 404 firing |
| Custom SVG logo set (Foundation only) | $395 | Primary, reverse, compact, square mark, favicons at 32/48/180/192/512 plus .ico |
| Live tool with API proxy (Authority) | $1,495 per tool | Hardened server-side proxy, demo mode, and 900–1,200 words of explanatory content beneath the tool |
| Additional entity page | $195 each | 1,000–1,800 researched words |
| Additional guide article | $245 each | 1,100–1,800 researched words |
| Rush delivery | +35% | Offered only when capacity genuinely allows |
Portfolio program
Five or more builds: from $1,195 per site, by application only.
The application requirement is real, not scarcity marketing. Portfolio work is accepted only where each domain can carry a distinct site on a topic that matches the name. Applications that amount to the same site rebuilt across a list of names are declined, because that is the pattern Google's doorway abuse policy describes, and delivering it would harm the client's portfolio and this service at the same time.
The guarantee
A full refund is available at any time before content writing begins. Research, scoping, the entity model, the palette, and the logo direction all happen before the first word of the site is written. If the scope comes back and it is not what you wanted, or you simply change your mind, the money comes back in full. After writing starts the words exist and the refund does not, which is the honest place to draw that line.
Questions people ask before they buy
"Will a developed site make my domain sell for a higher price?" No claim is made that it will. There is no credible dataset showing developed domains selling for more, the Rosener Equation does not treat development as a variable, and respected domainers argue the opposite. What development does is offset carrying cost, open monetisation routes that parked pages are excluded from, and produce a transferable brand asset. If a higher sale price is the only thing you want, spend the money on a broker instead.
"Won't a website stop end users from making offers?" That is the strongest objection in this market and it is the reason the for-sale module is a headline feature rather than a footnote. Every page carries a visible for-sale block with an inquiry form, it can point at your existing Efty, Afternic, or Sedo listing, and a single file swap reverts the domain to a plain lander whenever you want.
"I have 500 domains. This doesn't scale." Correct, and it should not. Develop the top few percent. That is what the $295 audit is for, and it is why portfolio work is by application.
"Why is this more expensive than a $199 minisite?" Because at $199 for 25,000 researched words you would be paying under a cent per word, which is roughly a third of what the cheapest usable tier on the open content market costs for the words alone, before design, logo, technical SEO, accessibility, or the build. Priced that way, something has to be wrong with the product.
"How does this compare to a freelancer or an agency?" A freelance web developer building a business site of five to eight pages commonly quotes $3,000 to $8,000; a boutique agency doing ten to fifteen custom pages commonly quotes $8,000 to $15,000. Those figures are from published 2026 market surveys and they move over time. The Authority tier delivers roughly 45 pages and about 50,000 words inside the lower of those bands, with no ongoing maintenance obligation.
"What about Google penalising built sites?" The published enforcement record through 2024 to 2026 for scaled content abuse and site reputation abuse targeted large publishers' affiliate subfolders, not small independent static sites, and enforcement remains manual. The risk that does apply to this category is doorway abuse, which is why the quality policy is published and why one distinct site per domain is a rule rather than a preference.
"What are the ongoing costs?" Your domain renewal and your hosting. There is no licence, no platform fee, no plugin subscription, and no retainer. The files are yours.
"How long does a build take?" Lead time is published as a next available build slot rather than as a capacity number, because that is the number that is actually true on any given week. Ask when you enquire and you will get a date.